WHY SCALP CARE IS IMPORTANT

Most of us know how important it is to take care of the skin on our face. We notice the immediate difference after we’ve cleansed, toned and moisturized. We try to maintain a “young” skin for as long as we can – and we should do the same with our hair! Chances are, you haven’t been told how to care for your scalp but having an unhealthy scalp can also affect the look of your hair. Let’s dig into the science of this often-overlooked area.

Beneath the surface, face skin and scalp skin are essentially the same, but above the surface the differences between the two are more obvious.

THE SKIN ON YOUR SCALP

The hair on the scalp skin creates a warm, dark and humid environment, where microbes like Malassezia thrive by feeding on the scalp’ sebum for energy. The irritants it produces during this process causes irritation of your scalp skin that may lead dandruff.

YOUR SCALP MICROBIOME

When the microbiome (the natural ecosystem of microscopic bacteria and yeasts) on your scalp is balanced, your scalp will look and feel healthy, but when the balance is upset you can experience itch, irritation, redness and dandruff flakes.

An unbalanced microbiome is an environment that is more prone to irritation, dryness or flakiness.

A lot of people think that washing their hair is just about the hair itself - but their scalp is just as important, if not more so.

Taking care of your scalp should be a top priority if you’re aiming for healthy-looking locks.

At  Head & Shoulders, we’ve led over 30 clinical assessments in the last 10 years to better understand how to keep it in good shape.

We’ve even discovered new ways to detect changes in your scalp condition, like measuring histamine (a compound involved in immune responses) to see how irritated or inflamed the skin is, and measuring how well your skin holds on to essential moisture.

In the process, we have discovered a moisturizing formula that cares for your scalp to keep it healthy and in good shape to give you 10-year younger looking hair. You can find this solution nicely bottled in the new range of Head & Shoulders Supreme, carefully crafted with with Argan Oil and Aloe Vera.

SIGNS A SCALP NEEDS EXTRA CARE

When your scalp isn’t in good shape, you might notice:

• itch

• irritation

• dryness

• flaking

• redness

If your face was dry, you’d apply a lotion - but that’s not as easy on the scalp and hair.

A great place to start, is with a good moisturizing shampoo like Head & Shoulders Supreme collection. In fact, Head & Shoulders is clinically proven to improve scalp skin by:

• improving moisture

• relieving itch

• calming irritation

• helping eliminate flakes

• restoring balanced microbiome

• strengthening skin

• protecting skin from irritants

• creating a good foundation for healthy hair

• hydrate dry hair

Make skin care for your scalp a priority and enjoy healthier, fresher, 10-year younger looking hair.